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About Popular UK |
| Founded in 2004, Popular UK Pte Limited is a subsidiary of POPULAR Holdings. |
| POPULAR is a Singapore-based company and has been in the publishing business for over 50 years, with a variety of publications including textbooks, supplementary exercises, children’s books and general books. It currently carries out its publishing activities through subsidiaries operating in Singapore, Malaysia, Hong Kong, Macau and Canada. |
| Retailing is one of POPULAR’s core businesses. Being the largest book retail chain in Southeast Asia, POPULAR is operating over 156 stores in Singapore, Malaysia and Hong Kong. Popular Bookstore is a household name in Singapore and Malaysia as well as a well-established book retail brand in Hong Kong. |
| Popular UK Pte Limited has its core publishing in English graded readers under the ROBIN imprint. These graded readers cover a wide range of topics of interest to children between the ages of six and eight. Each series is structured in such a way that it helps develop and improve children's reading skills while preparing them for the next level. Most Robin readers are i-Pen readable, allowing children to read and listen to the stories wherever and whenever they want. In summer 2013, Robin Readers launched a new range of board books for toddlers. |
| To date, over 270 Robin titles have been published. |